I’ve been enjoying the Aldi ads recently….they don’t say you SHOULDN’T buy the leading brand, just point out that there’s is just as good (more or less). But, many of us are seduced by big brand names, they feel more secure and more trusted, even though the product itself may differ only very slightly from much cheaper versions.
Recently, I did some work for a manufacturer who (in the same factory, using the same machinery and same people) produced a number of variations of the same product…but all for different brands. Their ingredients cost the same, the quality procedure is the same, and yet some products are sold for 50% more than others…due to the package they put it in.
Did you know that the same is true of some training providers?
They charge top dollar for their products and services, and yet sub it out to a much smaller player who charges less. I was amazed recently when I was asked to support a small project with content design. If you looked on the internet, the supplier and indeed courses look terribly impressive…all the right acredditations, associations and recommendations were clear to see. Looking at it, you would assume that the training was carefully designed by highly respected, MBA types. It isn’t. Its subbed out to anyone who can do it, which is how it came to my attention.
Now, I design a good training course, and I charge what I think it is worth, but I’m also very transparent. I run run a small business (limited overheads) and my training is practical, and built on experience, NOT the latest thinking coming out of Harvard. So… this training which LOOKS highly impressive (and is priced to match) is actually no better that something a humble training consultancy like keystone Development can provide for half the price. Makes you think doesn’t it?