I was cooking a favourite family meal the other day, spaghetti bolognese. Everybody likes spaghetti bolognese but all of us make it slightly differently. True, we all make it based on the same key ingredients, but somehow everyone’s tastes slightly different… and of course, ready-made sauces in jars rarely taste as good.
In many ways, designing training is like making spaghetti bolognese. For example, every organisation has a management development programme, but none of them are exactly the same. Like the spaghetti bolognese where some people put in more garlic some people add extra mushrooms some people leave out the peppers, management development programmes might start off with the same core ingredients but they are altered and seasoned to suit the individual organisation.
I guess that’s why I sometimes have a problem with trainers who try to protect intellectual property (apart from research finding and models). My version of spaghetti bolognese is not exactly the same as the person who first invented it in Italy centuries ago, but there are similarities. The management development programme I write or company X is not the same as the management development programme I write for organisation Y. People within those organisations have their own ideas about what should be included and what is important. They have come up with those ideas independently of each other and yet there is often a lot of similarity. This is because no one has exclusive rights over great ideas. Intelligent people read, discuss, and think, and through these methods they often reach similar conclusions.
As a training designer (or ghostwriter), it is up to me to create your desired training programme to your exact recipe. It doesn’t matter if I would prefer to have less of one thing, or more of another, or that a programme I wrote three months ago had great success with XYZ. Individual organisations usually know what will work for them and it’s my job to make that vision a reality.
If you think you would benefit from a training designer, or business ghost writer, please give us a call on 07803165780 to discuss how and if we can help.