I was running a coaching workshop recently. Experience has taught me to spend time up front understanding the ‘coaching’ situations the delegates would be involved in, which always pays dividends, as coaching means different things to different people. I have completed a coaching qualification, and have my own ideas of what coaching is, but coaching is not my main business, and I don’t promote myself as a coach.
I know that I’ll upset a lot of well qualified coaches with this, but in the business world, there is no clear cut definition of what coaching actually is. Organisations use the term in so many ways: From on-the-job training at one extreme, to informal mentoring at the other, and everything in between. If a business sends people on an open coaching course, or hires a specialist to run a standard course, they may end up disappointed… Not with the quality of the training, but with its ‘fitness for purpose’.
Topics like coaching just have to be designed with the end-user in mind. If the client’s idea of coaching is close to one-to-one instruction, that’s OK. If it’s more about long-term development and mentoring, that’s OK too. That’s the great thing about creating bespoke training – I can adapt what I know to suit THEIR definition of coaching and make sure what we cover can be applied in THEIR environment.
It may not sit well with the purists, but most clients I work for aren’t interested in qualifications; they are interested in outcomes. If we focus on developing the right skills to meet their needs, does it really matter what terms or definitions we use?
If you are disappointed with ‘standard’ training courses, and fed up with having to adhere to someone else’s agenda, why not consider bespoke training for your business?