This is a short blog post based on the notes I made during this session at the World of Learning Conference in October 2018. It may not be complete or totally accurate – it’s just “like literally” what I took away.
This was a fun session delivered with energy by Di McDonald of Like Literally (formerly with Apple, EE, Expedia and L’Oreal). She works with interns and graduates and found that there was a fundamental difference between the way these young people expected to learn, and the way organisations expected to train them. They don’t want to learn from middle-aged people with 20 years experience – they want to learn from people like themselves, who are just one step ahead of them.
Di said that 3 things matter:
- Audience – who they are as a whole person. Working and learning must be integral to actual lifestyle.
- Brand – learning needs to be sexy so give it a brand – make sure it’s seen as different to normal communications. Make it stand out, give it a personality, a logo. Think like an agency… you want them to buy into what you’re offering.
- Content – create content quickly, keep it punchy. Provide it in a way that they are used to, so apps are great, but so is paper – people LOVE to make notes on things!
She then shared other insights, such as the power of incentivising learning. Provide rewards (and spot rewards) for getting involved: leader boards, badges, unlocking the next level all appeal to younger people in particular, and make them WANT to get involved with learning.
She’s also a fan of live learning… but we need to recognise that it is PRECIOUS and should be treated as such. Make sure we use comfortable and pleasant surroundings (why ARE we still stuck in board rooms?). Live learning means social learning, and that’s effective for everyone – people love to talk about what they’ve discovered! Di suggested that full-days should be limited, preferring a Power Hour approach, but it needs to be supported with great ‘stuff’ before and after.
She believes that keeping learning ‘real’ is also very important. You don’t need your videos and magazines to be perfect. People are used to seeing things done ‘in the moment’. Hearing a senior leader fluff their words makes them more credible. Hearing about their mistakes makes them more accessible.
In short – done is better than perfect. Keep it real, keep it relevant, and remember it’s for THEM not you!